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Community Initiatives–The logical way
When you hear talk about social strategies, social media and communities, the sales question is ultimately asked, somewhat like the following “how is this going to help us generate new sales?” It’s a...
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How software product companies lose money and time to market, by not...
Imagine you’re Elvis, could you for a moment think how life would be without your fans and evangelists? Or Can you imagine not involving your employees when doing something in your company? Sounds...
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Are you missing the essential ingredient to boost your brand advocate program?
Is your brand advocacy program a non-starter? Have you been re-creating it forever. I know of a couple of companies who had this issue. They have fans who like them. They have advocates who write blog...
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